Alright so my objective for this blog post is to explain an ad/text that appeals to a specific culture.
Being me, i of course took an ad from McDonalds ( how original , i know). The ad below is simply advertising the 4th of July which of course is an American holiday and celebration. Obviously from this we can see that patriots and basically everyone who eats at McDonalds( who doesn't am i right?) will be attracted to this ad. McDonalds try to include everyone in their target audience, by just lowering their prices. As many would see the food is cheaper rather than promoting the meal as part of a national holiday special.
To further highlight the target audience, they have used a symbolic hat(Uncle Sam - the mascot/figure of America)on their mascot. Smart marketing, am i right? They also used colors of the American flag to make it even clearer if it wasn't already. I guess i can conclude that , McDonalds does a wonderful job when it comes to advertising and attracting different people from around the world!
Jivin Post Buddy, Keep Swinging for the Fences !!!!
ReplyDeleteExcellent work as always, Jadwat! I was especially impressed by the analysis you had done on the hat in the advert, relating it back to "Uncle Sam". Tell me, do you have an uncle named Sam as well by any chance? That would be uncanny! I stay tuned to your blog posts daily and am delighted to find when you do post, so keep up the good work!
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