Generation Like Response - 3rd Response(empowered)

Society is so engrossed in pop culture and social media, they don't even realize they are being exploited by advertisers and content creator's. Youtube, a popular website that shares online videos about a variety of topics with millions of different content creators. Are these content creators(at least the popular ones) being exploited as a marketing tool, or are they benefiting from the uprise in fame?

Personally the content creators(Youtube Stars) are essentially being used by advertisers, but i disagree with them being exploited. As they are voluntarily being apart of this campaign or marketing tool, they want to participate. Do they want to promote the ad itself? Probably not. Most Youtubers clearly become corrupt with power and the money they earn. They only take up this advertising to essentially benefit themselves whilst unseemingly benefiting the advertisers at the same time. As a result their popularity increases and so does their income. After increasing popularity the amount of opportunities increase and increase chance to boost income. Many You-tubers take a path of which they can make either a film,song,movie or a combination of these things. Going "viral" as such is important to Youtubers as almost all of them rely on their Youtuber money and advertising to help them live their lives. Many of these stars are also trying to grind as much money as they can as they will most defintely be thinking about the future of Youtube and if it is just a phase. With all these opportunities Youtubers are being offered they are very much being empowered as opposed to exploited. The reasons above are clear reasons of how Advertising revolves around pop-culture and essentially social media. Whilst many might say Advertising manipulates pop culture through the use of social media are correct, but in this case Youtube Stars are being empowered to create their own form of pop-culture and make money revolve around them. If their content becomes viral and trendy that can be classified as pop culture and because of that advertisers need to adapt to their style in order to use them or their content to promote their product. The demographic of consumers of the content is also very important but if it is seemingly popular it most likely will be yet another opportunity. The content creators feed off  consumers(normal society) through use of social media and their form of pop culture. Advertising then leech of their pop culture and then promote their items through social media. In every case money is both being used and gained from this cycle. In my opinion Youtubers and Content creators and being both empowered to a point where they can classify and change pop - culture to their style of which advertisers must conform to if they want to achieve their goal.

We live in a crazy society with an ever so revolving cycle around the main goal for everyone involved. MONEY.

UNICEF AD - Analysis

The Unicef Tap program is an initiative by charity group and organization Unicef to create better lives for people who are in need. The predominant purpose being to persuade and encourage people to take part in this program that will undoubtedly save and help many lives. The social context of the ad is the clear slogan - "you don't have to be a celebrity to make a difference". Clearly reflecting todays society/culture of which millions of people disregard charity and donations as they assume that even if they did contribute they wouldn't make a difference as opposed to a wealthy celebrity. Using this context, they make the target audience middle class people with enough money to support themselves. This time they have altered the scenario to encourage people further, by doing this program on a mobile phone and no money needs to be donated. The tap water program is a mobile app of which makes users wait 5 minutes without touching their phone to make Unicef donate money from other sponsors.Quite obviously, they use a smart persuasive technique of making the audience(middle class joe's) empowered by not forcing them to donate but encouraging them to donate in a less economic straining way. Unicef highlights the slogan whilst not  branding celebrities to further persuade their target audience. 

To conclude, the core purpose of the ad is to ask people for help by  encouraging and persuading people to join and try the tap water program to help those in need.

The Pitch - McDonalds Fast Food Reflection

Natalie and I created an advertisement pitch for the popular fast food chain McDonalds. Our company name was Prestige Worldwide.


In the pitch, i used the appeal of both humor, and more specifically,the need for affiliation. We used appeal of humor as we knew we would be making a youtube video ad. With this in mind, a majority of our audience would be attracted to mockery and humor of which we consistently show in the video. We also thought because many people want to be included, they could explicitly see the appeal in the video. Sophisticated language was key in the presentation and more importantly, we kept expressing our gratitude for the opportunity as McDonalds then would recognize that this company really wants this job. We also kept both classic McDonalds elements(slogan+mascot) whilst creating and adapting our own slogan and rival mascot,  to create not only a more interesting ad, but a win-win situation.

We used King Burger( Burger King) as we knew it is very popular in the U.S and being McDonalds main competitor, it would very much increase our chances of getting hired if we degraded or mocked them in some format or way (context very much influenced this). We had a logo in mind, but unfortunately William was sick and could not bring it. Otherwise we used the McDonalds logo just to remind the company that they are in charge and of course used the slogan for added emphasis on the conclusion of the pitch.

I felt individually i didn't prepare for it very well, bearing in mind we only had 3 days, however i still don't think it can reflect my true potential because one member was not here and that I had no control over the powerpoint. Otherwise, i felt my speaking skills are great, i just need to avoid the stutters.

Speaking skills and preparation before hand are key to oral assessments and the FOA won't be very different. This was most definitely the most exciting activity to date, and i liked how we could practice these skills in a different format and register. Overall,  a very successful activity, that i could take both negative and positives from for my FOA.

Till next time!

Reflection of Todays Lesson - Introduction to Unit 2 "Adverinfotainment"

Hi everyone, long time no see.

Today we were introduced to the new topic/unit "Adverinfotainment" that is very much involved with the media and entertainment and more importantly how they affect us and the world.

From the lesson, i was very interested in the topic in general. I am seriously considering going into the media or some form of advertising and thought the activity(toward the end)was very interesting. Now more often than not, I am not generally interested in questions that involve more of a scientific or analytical mindset, but i truly was very curious about this topic. The questions posed to the group, really got me thinking hard. These questions we went over - We knew it was evident, but most of us don't stop and realize, this is happening now; and has been happening for quite a while now!

Now, one thing i really do like is how community and identity both fall into what we are doing in this unit. Whilst it might not be related directly, there are definitely some aspects of both units that we can use to help justify or explain a certain concept. For example during the lesson we went over a question that was something along the lines of "How we view what we are given by the media and how for each person is different"(you get the gist). We can quite clearly relate this to bias,background and very much identity and community, so it is evident that both units can interconnect with one another.


On a more general note, I enjoyed the lesson and look forward to this unit.

Let's hope it is kind to us!