Generation Like Response - 3rd Response(empowered)

Society is so engrossed in pop culture and social media, they don't even realize they are being exploited by advertisers and content creator's. Youtube, a popular website that shares online videos about a variety of topics with millions of different content creators. Are these content creators(at least the popular ones) being exploited as a marketing tool, or are they benefiting from the uprise in fame?

Personally the content creators(Youtube Stars) are essentially being used by advertisers, but i disagree with them being exploited. As they are voluntarily being apart of this campaign or marketing tool, they want to participate. Do they want to promote the ad itself? Probably not. Most Youtubers clearly become corrupt with power and the money they earn. They only take up this advertising to essentially benefit themselves whilst unseemingly benefiting the advertisers at the same time. As a result their popularity increases and so does their income. After increasing popularity the amount of opportunities increase and increase chance to boost income. Many You-tubers take a path of which they can make either a film,song,movie or a combination of these things. Going "viral" as such is important to Youtubers as almost all of them rely on their Youtuber money and advertising to help them live their lives. Many of these stars are also trying to grind as much money as they can as they will most defintely be thinking about the future of Youtube and if it is just a phase. With all these opportunities Youtubers are being offered they are very much being empowered as opposed to exploited. The reasons above are clear reasons of how Advertising revolves around pop-culture and essentially social media. Whilst many might say Advertising manipulates pop culture through the use of social media are correct, but in this case Youtube Stars are being empowered to create their own form of pop-culture and make money revolve around them. If their content becomes viral and trendy that can be classified as pop culture and because of that advertisers need to adapt to their style in order to use them or their content to promote their product. The demographic of consumers of the content is also very important but if it is seemingly popular it most likely will be yet another opportunity. The content creators feed off  consumers(normal society) through use of social media and their form of pop culture. Advertising then leech of their pop culture and then promote their items through social media. In every case money is both being used and gained from this cycle. In my opinion Youtubers and Content creators and being both empowered to a point where they can classify and change pop - culture to their style of which advertisers must conform to if they want to achieve their goal.

We live in a crazy society with an ever so revolving cycle around the main goal for everyone involved. MONEY.