Natalie and I created an advertisement pitch for the popular fast food chain McDonalds. Our company name was Prestige Worldwide.
In the pitch, i used the appeal of both humor, and more specifically,the need for affiliation. We used appeal of humor as we knew we would be making a youtube video ad. With this in mind, a majority of our audience would be attracted to mockery and humor of which we consistently show in the video. We also thought because many people want to be included, they could explicitly see the appeal in the video. Sophisticated language was key in the presentation and more importantly, we kept expressing our gratitude for the opportunity as McDonalds then would recognize that this company really wants this job. We also kept both classic McDonalds elements(slogan+mascot) whilst creating and adapting our own slogan and rival mascot, to create not only a more interesting ad, but a win-win situation.
We used King Burger( Burger King) as we knew it is very popular in the U.S and being McDonalds main competitor, it would very much increase our chances of getting hired if we degraded or mocked them in some format or way (context very much influenced this). We had a logo in mind, but unfortunately William was sick and could not bring it. Otherwise we used the McDonalds logo just to remind the company that they are in charge and of course used the slogan for added emphasis on the conclusion of the pitch.
I felt individually i didn't prepare for it very well, bearing in mind we only had 3 days, however i still don't think it can reflect my true potential because one member was not here and that I had no control over the powerpoint. Otherwise, i felt my speaking skills are great, i just need to avoid the stutters.
Speaking skills and preparation before hand are key to oral assessments and the FOA won't be very different. This was most definitely the most exciting activity to date, and i liked how we could practice these skills in a different format and register. Overall, a very successful activity, that i could take both negative and positives from for my FOA.
Till next time!
Owais, Natalie, and William (Absent to present)
ReplyDeleteYour pitch struck me as being one that was well thought out—it had a clear sense of purpose and direction. You were confident speakers, showing that you had rehearsed, or at least knew the material and direction of your pitch well. The pitch was grounded in what the advertisement would look like; indeed, you really laid out that vision to the audience, even including the attack on the ‘king’. You mentioned the major appeal, that of affiliation. You also had a slogan. I would like to have heard more about where you would see the advertisement being played. Internet, film, television? Why/why not? Overall I feel that you will do well in the FOA if you attack it with the same verve and focus as this short assignment.
Great presentation Owais. I really like the fact that you understood your clients view of wanting to be the best out of all the fast food chains around the world. I think that you could have talked a bit less about your actual advert (going straight to the point) Overall, great job mate, I can see you crushing a Burger king in the future with McDonalds.
ReplyDeleteSweet performance buddy!! I liked your slogan and the way you linked everything around your TV advert. The King Burger part was my favourite. The images you used were relevant and useful in engaging us as an audience.
ReplyDeleteThanks pal, I feel you are well prepared for the FOA.